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Case study:

 

App Launch Plan & Tactics - ola wealth

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Expertise

- Competitors Analysis - SWOT - Strategic Positioning - Target Audience and Buyer - Persona - Goals and KPIs - Budget Allocation - Channels and Tools - Action Plan - Digital Tactical Marketing Plan

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Region(s)

Hong Kong

Company background

A Hong Kong crypto trading bot app powered by Areix. The award-winning financial services founded in 2019.

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The Challenges

  • Unfamiliar with the existing market situations
     

  • Available marketing size is unclear
     

  • Lack of directions for launch promotions

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Anit Lau.png
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+ Understand the existing market and the availability

+ Positioning its product

+ Develop an actionable go-to-market strategy for the app launch

Goals

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The approaches 

  • Define the opportunities of the app through SAM TAM SOM
     

  • Conduct competitor research and analysis 
     

  • Design the USP for the app based on the SWOT
     

  • Develop a go-to-market strategy for the app launch

The key deliverables

Insights

Key insights on existing marketing
 

Opportunities

Profitable local marketing opportunities

GTM

Actionable app-launch go-to-market strategy

Some of other work

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