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Case study:

 

South East Asia Hari Raya Campaign

Anit Lau - Work Portfolio - Marketing - Samtrade - GTM Strategy - Hari Raya.png

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Expertise

- Campaign ideas - Campaign objectives - Audience targeting - Offering conditions & mechanism - Campaign road map - Media plan - Action plan - Creative & message strategies

Company background

S.A.M. Trade (Samtrade)  is an award-winning Singapore broker presented in South-East Asia and China.  It was founded in 2015 serving over 200,000 clients worldwide. The offerings include forex, commodities, crypto, and CFD trading. Copy-trading platform is developed.

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Region(s)

South East Asia - Malaysia, Indonesia, Philippines, Vietnam & Thailand

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The Challenges

  • The company wanted to encourage potential clients to try out its trading platform 
     

  • Targeted South East Asia prospects with a highly localised sales campaign
     

  • Effectively promoted through highly restricted channels without violating policies

Anit Lau - Work Portfolio - Marketing - Hari Raya.png
Anit Lau.png
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+ Formulated and implement highly localized marketing campaigns in SEA
 
+ Generated leads and revenue in the promotional region
 
+ Get leads to use the platform to spread word of mouth
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+ Tracked and evaluated the performance
 
 
 

Goals

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The approaches 

  • Formulated and executed a festive campaign to promote incentives on multiple communication tools and media.
     

  • Develop and execute the action plan & media plan.
     

  • Budget control and review.
     

  • Provided key insights and a metric-based evaluation of the entire campaign.
     

  • Tracked online performance and attributions using Google Tag Manager, Google Analytics, Google Search Console, and Facebook Pixel.

 
 

The key results

1000+

Campaigns in the SEA regions that generated 1000+ leads in a single month outperformed the benchmark CPL.

WOM

WOM was received based on widespread exposure on influential financial media

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