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Case study:

 

Influencer collaborations

Anit Lau - Work Portfolio - Marketing - Zeroyet100 influencers.png

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Expertise

- KPIs and campaign goal analysis + set up for each new client - Extensive identification of target audiences and influencers - Contracting, briefing, and operations with influencers - Content creation - Results tracking, detailed reporting, and ROI analysis

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Region(s)

Hong Kong​

Company background

Zero Yet 100 is a multi-award winning international skincare brand. It has physical and virtual presences in countries such as Ukraine, Macau, Taiwan, Singapore, and Malaysia.

zeroyet100-logo-e1568276116677.jpg

The Challenges

  • Inadequate talent network
    Insufficinet
     

  • Influencer targeting and briefing
     

  • Collaborations perform poorly

Anit Lau - Work Portfolio - Marketing - Zeroyet100 KOL.png
Anit Lau.png
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  • 1239262
  • Whatsapp
  • LinkedIn
+ Boosting company Instagram traffic.

+ Obtain brand mentions and exposure among the target audience.
​
+ Boost sales
 
 
 

Goals

Anit Lau - Work Portfolio - Marketing - Zeroyet100 KOL2.png

The approaches 

  • Extensive identification of target audiences and influencers
     

  • Contracting, briefing, and operations with influencers
     

  • Content creation
     

  • Results tracking, detailed reporting, and ROI analysis

The key results

28K 

Avg. post impression is 28K

1K

Avg. 1K engagement of each post

+ve WOM

Positive word of mouth is received to increase awareness and sales

Some of other work

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