Case study:
South East Asia
Marketing Plan & Strategy
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Expertise
- Positioning and target segmentation - SMART & objectives - Customer journey - Growth hacking programs - Communication mix framework - Plan action plans & media plans - Budget forecast and review
Company background
S.A.M. Trade (Samtrade) is an award-winning Singapore broker presented in South-East Asia and China. It was founded in 2015 serving over 200,000 clients worldwide. The offerings include forex, commodities, crypto, and CFD trading. Copy-trading platform is developed.
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Region(s)
South East Asia - Malaysia, Indonesia, Philippines, Vietnam & Thailand
The Challenges
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Define a annual marketing plans for countries to grow the brand
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Formulate and implement a profitable marketing plan and strategies for various countries
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The approaches
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Determine product positioning and ideal market niches.
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Plan and execute annual plans & tactical strategies to expand the business and sales.
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Create acquisition programs and customer retention programs.
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Determine and execute the comminicaton mix for each stage of the conversion funnel.
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Plan action plans & media plans
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Create a marketing calendar for countries that includes both digital and physical activities that promote awareness and sales.
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Create SMART goals, metrics, and KPIs to evaluate the effectiveness and goals of the annual performance.
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Create budget forecast and review
The key deliverables
Recognition
Gain brand recognition using a variety of tactics, including a social media, sponsorships, and influencer marketing.
Sales
Sales Promote sales in various countries.
International
Gain market share and brand recognition across several regions.