Case study:
ecommerce Marketing Plan & Strategy - sexfun
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Expertise
- Competitors Analysis - SWOT Analysis - Strategic Positioning - Target Audience Buyer - Persona - Goals and KPIs - Budget Allocation - Channels and Tools - Action Plan - Digital Tactical Marketing Plan
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Region(s)
Hong Kong
Company background
A local retail runs 4 physical stores and online shop.
The Challenges
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Due to intense competition, the revenue decreased
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Due to the pandemic, physical store performance was severely impacted
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Due to poor SERP performance, its online store lost customers
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The approaches
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Conduct competitor research and analysis
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Define the profitable targeting segmentation
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Design the USP for the app based on the SWOT
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Develop a go-to-market strategy
Customer retention and affiliate program advice
The key deliverables
Positioning
Redefine the company targeting segmentation and positioning
USP
Establish the USP for future promotional uses
Profitable
Discover the profitable market opportunities
Some of other work
