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Case study:

South East Asia
Market Research & Insights

Anit Lau - Work Portfolio - Marketing - South East Asia Market Research & InsightsSocial M

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Expertise

- Media and Digital Audit - Market Research - Competitive Analysis - Content Gap Analysis - Content Ideas & Curation - Social Media Content Plan

Company background

S.A.M. Trade (Samtrade)  is an award-winning Singapore broker presented in South-East Asia and China.  It was founded in 2015 serving over 200,000 clients worldwide. The offerings include forex, commodities, crypto, and CFD trading. Copy-trading platform is developed.

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Region(s)

South East Asia - Malaysia, Indonesia, Philippines, Vietnam & Thailand

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The Challenges


    • Gain market share in the competitive market.


    • Understand and analyze the market trends, competitors and customer behavior


    • Define the target segementation


    • Formulate a profitable marketing plan
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+ Comprehensive market research on South East Asia's broker industry

+ Identified and understood company's rivals

+ Understand the market

+ Information on South East Asia's traders demographics and consumer behavior
 
+ Data-driven evaluation for marekting plan & strategy


 

Goals

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The approaches 


    • Conducted market research and provided knowledge on the market's competition and trends


    • Identified the company position and the niche


    • Outlined the SWOT and positioning of the company


    • Well-established brand positioning and brand differentiation based on the results of the marketing mix


    • Data-driven assessment

The key delivables

Understanding

A deep understanding of the new market, prospects, and competitors.

Defined

​Position and target segmentation were defined for marketing planning.

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